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Answering the aspirations of rural India through Women Entrepreneurs!

A SAMSUNG fridge is unloaded in Maladakal, a village in Devadurga Taluk, Raichur District . Devamma, receives her latest purchase with a big smile, “We used to store our extra vegetables in the next house as they have a fridge!. We saved this year to purchase this new fridge”. Maladakal is a village around 30 kms away from Raichur town

The facilitator of this purchase is our 29-year-old 1Bridge Advisor (1BA ) Naziya said, “I am so happy that I helped them make the purchase. I am part of their celebration!”

Naziya Begum is a housewife and has completed her PUC. She is now the epicentre of digital connectivity for Maladakal, “The village has hugely benefit from me, we don’t go to the ATM anymore as I am helping everyone to do online transactions”, she said.

At first she was worried. Worried that her financial contribution to the household will take away from job as a mother and a homemaker. “I cannot put work before the needs of my family – my children need me, but being a 1BA gives me freedom to do things on my time..”.  

Being a 1BA allows her to have flexibility of her working hours and a portable office, her smartphone!

In Naziya’s case, she is one of the few women who have their own businesses in the village. She has won the approval of the entire village by using her training to put her village on the steeplechase as the rest of digital India! 

Our passion to create economic opportunities in remote parts of India was also fuelled by the need for a resolution to migrate for poorly paying jobs. Migration can be physically & mentally taxing, especially for people who are so closely knit into one large family called a village. When we extend this opportunity to women, we now realize the sheer impact of it in the society. They’re seen with respect; individuals who contribute not only to the wellbeing of the family, but also contribute to financial stability. 

“People come to me for solutions. They need something but not travel for it – they want to recharge, I provide them the comfort of these services from their villages itself. We have many tasks in a day, to take care of the village, our crops, and families and run the community. I take one task off from a person’s to-do list, a small task with big effort, and that is the best part of my day” says Naziya with a big smile!

We dream of a Naziya in every village of our country!


Author: 1Bridge

The last mile new commerce platform delivering access, choice and convenience to rural consumers.

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